design thinking

Design (Science) Thinking

We put our heads together last week in a workshop aimed at expanding the role of Design Thinking in our organization’s culture. Every day, our engineers, researchers, designers, and strategic partnership associates use the methods of design thinking to tackle, analyze, and solve problems. The workshop was an excellent reminder that humans remain the focal point of our work. We spent the afternoon. Read more

Strategic Design Thinking: Available for Pre-order

Interested in expanding your understanding of the design process? Check out Strategic Design Thinking: Innovation in Products, Services, Experiences, and Beyond, a new book that “guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between.” Edited by Natalie W. Nixon, PhD, the Director of the Strategic Design MBA Program at Philadelphia. Read more

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