research

Diverse Research Saves Lives

The topic of diversity and inclusion in the workplace and in research has been discussed for decades. The need to improve these initiatives has gained even more attention as recent events and studies have highlighted many disparities such as those in healthcare. Many factors contribute to disparities in healthcare and clinical research, all of which lead to very real consequences. Read more

Utilizing Ethnography: Pharmacy Responses to Changing Standards of Practice

Join us May 18th to May 21st to hear from our Design Researcher, Ranjan Nayyar, about the research he did with AbbVie’s Human Factors Director, Paul Blowers. They utilized ethnography to uncover how Pharmacies are responding to the elevated standards laid out in the USP <800>, which came into implementation on December 1st, 2019. Make sure to join us to hear about their findings and. Read more

Our Chicago office is Open!

It is official! Design Science has just opened our Chicago office, offering all the same services as our Philadelphia location. Being here will open up so many opportunities for us to take on more studies and projects in the coming year. We hope that our clients and participants will join us in the near year as we embark on this amazing adventure together. We are located just off the Davis Street. Read more

7 Practical Tips to Get More Value from Eye Tracking Research

Working on numerous eye tracking studies over the last two years, I feel I have gained the authority to say a word or two on eye tracking research. The research method is critical to our work at Design Science and has found itself to be ever more promising our clients and to us than ever before. Using eye tracking successfully in the field requires both a firm grasp on the theory and practical. Read more

EPIC 2018: An Exploration in Advancing Ethnographic Methods

In October of 2018, Design Science presented at EPIC, the Ethnographic Praxis in Industry Conference. It’s the foremost organization representing qualitative researchers across healthcare, technology, and design. From around the globe, participants came together in Honolulu to discuss this year’s theme: evidence. As companies accumulate ever-larger data collections, information overload has. Read more

Welcome to Design Science: The Story Behind the New Video

If you work in a field like human factors and usability research, the question “so what do you do for a living?” is rarely simple to answer. When I began my design internship at Design Science in the spring of 2018, explaining this type of research was a common challenge I faced. Although I was new, I found I wasn’t alone when it came to explaining everything the company had to offer. Read more

Strategic Design Thinking: Available for Pre-order

Interested in expanding your understanding of the design process? Check out Strategic Design Thinking: Innovation in Products, Services, Experiences, and Beyond, a new book that “guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between.” Edited by Natalie W. Nixon, PhD, the Director of the Strategic Design MBA Program at Philadelphia. Read more

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