ethnography

Diverse Research Saves Lives

The topic of diversity and inclusion in the workplace and in research has been discussed for decades. The need to improve these initiatives has gained even more attention as recent events and studies have highlighted many disparities such as those in healthcare. Many factors contribute to disparities in healthcare and clinical research, all of which lead to very real consequences. Read more

Utilizing Ethnography: Pharmacy Responses to Changing Standards of Practice

Join us May 18th to May 21st to hear from our Design Researcher, Ranjan Nayyar, about the research he did with AbbVie’s Human Factors Director, Paul Blowers. They utilized ethnography to uncover how Pharmacies are responding to the elevated standards laid out in the USP <800>, which came into implementation on December 1st, 2019. Make sure to join us to hear about their findings and. Read more

EPIC 2018: An Exploration in Advancing Ethnographic Methods

In October of 2018, Design Science presented at EPIC, the Ethnographic Praxis in Industry Conference. It’s the foremost organization representing qualitative researchers across healthcare, technology, and design. From around the globe, participants came together in Honolulu to discuss this year’s theme: evidence. As companies accumulate ever-larger data collections, information overload has. Read more

Contextual Inquiry in My Own Closet

Every few years, I try to improve my own product. Prompted by a sense of dissatisfaction with my clothing, I clean out and rebuild my wardrobe. I fill a trash bag with clothes to be donated, and feel accomplished as I look at my newly spacious closet. Each time I do this I’m convinced that I’ve solved the problem, only to be faced with that same problem again within a year or two. Read more

The Unique Insights of Home Visits

At Design Science, our research most often focuses on the environments of medical professionals—ORs, cath labs, clinics. Yet some of the most rewarding research I have conducted here has involved visiting patients’ homes. Accompanied by a videographer, I’ve traveled past cornfields and baseball diamonds to meet families that are coping with serious conditions and investigate how they are wielding. Read more

Listen: Podcast on Human Factors & Usability Testing for TechnologyAdvice

Check out Design Science founder Steve Wilcox's thoughts on ethnography, prototyping, the FDA, and more through TechnologyAdvice’s TA Expert Interview Series. Read more

Hospital, Home, and Beyond

While Design Science is most well known for its experience in conducting ethnographic research at medical facilities, a growing number of our projects provide opportunities for us to venture outside of the hospital and apply our methodologies to the study of non-medical products. As a field researcher I have had the chance to participate in a number of “unconventional” projects that took me to. Read more

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