Working on numerous eye tracking studies over the last two years, I feel I have gained the authority to say a word or two on eye tracking research. The research method is critical to our work at Design Science and has found itself to be ever more promising our clients and to us than ever before. Using eye tracking successfully in the field requires both a firm grasp on the theory and practical. Read more
innovative technology
The wearables market got a big jolt this past month with the release of Apple’s new Watch. It’s just called Watch, by the way, not iWatch—because that would be creepy. Read more